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There is a lot of competition out there for Valentines sales.  Getting noticed can be a difficult challenge.  Creating typical displays with heart balloons and red streamers will not do much for sales anymore.  Finding a creative edge that suggests value to your product and excellent customer service is essential.  Additionally,  jewelry and fashion are competing with chocolate and flowers, those lazy gifts that men so often opt for at the last moment.

Ask any woman her preference for Valentines gifts, and unilaterally the answer will be fashion accessories and jewelry over candy and roses. So, how can a fashion boutique get its fair share of the Valentines market; particularly, since jewelry and fashion accessories are the first choice for women? Well, for a retail boutique the answer is to demonstrate it through store displays.

Since we are asking customers to think outside the chocolate box, then, simply demonstrate it.  Find an empty heart shaped box, and display earrings, rings, pins, and brooches.  It relays the message that chocolate is gone all to quickly, but jewelry lasts!

Other display techniques involve tugging at the heart.  Create romantic vignettes that allude to an evening of passion.  Place a guitar or violin upon sheet music, add a single pink rose, all surrounding a collection of beautiful jewelry perfect for the season.  Such a display offers the thought of an evening of dining, music, and beautiful jewelry.  And this is just what a woman loves.

Another display could take roses, either singularly or  by the dozen, and create a vivid visual by placing assorted cocktail rings in the middle of the each rose.  Soft pink petals, scattered on a table top, then layered with pearls can make another beautiful  presentation.  In the least, this will express the concept of giving jewelry with roses, as well as remind the customer that the perfect gift includes items that wont wilt away.

As always, lighting and smart color choice are essential; and, since it is the season of romance, utilize dramatic lighting and soft, sexy colors.  Red and shadowy black are perfect as well.  And to add a bit of dazzle, sprinkle in a few metallic elements.

Finally, remember to market to men that may not normally walk through the doors, or even window shop.  Get the word out that your boutique is as convenient as a florist or running into Target.  If your boutique can offer Valentines day delivery, it is a wonderful incentive for those down-to-the-last-minute men.  Have your best customers create their own wish lists as a Valentines registry to make shopping easier for men.  And of course, whatever your customer buys, offer to wrap it beautifully, as well as package it in romantic ways, such as baskets, or with a small floral arrangement.

This Valentines, take advantage of our improving economy and reach out and grab your fair share of the Valentine bouquet.

Tags: Sales, Valentine’s Sales

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